While we all know by now that Gisele Bündchen is one of the most beautiful women to ever grace magazine covers and runways, we can’t help but be floored by every new campaign of hers. Most recently, for example, she was announced as the new face of the denim brand FRAME alongside a whole new carefree and intimate campaign.
“We are excited to share that FRAME, the Californian fashion house, announces the return of Gisele Bündchen (supermodel, entrepreneur, mother and advocate for environmental conservation) as the face of the brand’s Spring 2024 collection,” the denim brand said in a statement. “Photographed by FRAME Co-Founder and Creative Director Erik Torstensson in Miami, the campaign continues the house’s relationship with Gisele into the Spring season.”
In the first few pictures of the campaign, Bündchen can be seen lying down on the gray-carpeted floor of a bedroom while she poses in a white bralette and a “vintage-inspired” pair of pants. While in one shot she gave the camera her signature fierce model “smize,” the second shot has Bündchen having fun with her mouth open and one leg up in the air.
In a few other shots from the campaign, Bündchen can be seen sitting on the bed and smiling from ear to ear in a California-printed blue sweatshirt paired with white mini-shorts and gray fuzzy socks. She’s smiling so wide in these pics it’s actually contagious!
On Instagram, the supermodel posted some of her favorite shots from the collection, which hits their stores and global retailers on Jan. 11. “Spring 2024 Campaign with @FRAME,” she wrote on Instagram. “Photographed by @eriktorstensson 📸.”
In the comments, just like us, fans are shocked at just how beautiful and happy she looks in the photos. “the most beautiful woman in the WORLD 😍,” wrote one commenter. “Wowwww!! The number one ever,” wrote another. Looking at these stunning shots, we couldn’t agree more!
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